Clik here to view.
Positioning for population health management: the healthcare marketer’s...
With the implementation of the accountable care act, and the creation of Accountable Care Organizations (ACOs), patient-centered medical homes, and other new delivery models, healthcare marketers face...
View ArticleClik here to view.
Susan Alcorn awarded SHSMD’s highest honor
Congratulations to Susan Alcorn, senior vice president at the Jarrard Phillips Cate & Hancock, Inc. (Nashville, Tenn.), who today was awarded the 2013 Award for Individual Professional Excellence...
View ArticleClik here to view.
What are your content marketing plans for 2014?
Content marketing continues to top the list of must-have capabilities for effective marketing operations. Here’s a quick look at 2014 content marketing trends from the folks at Uberflip. Filed under:...
View ArticleClik here to view.
What’s on your Top 10 reading list?
So much to read; so little time. To make it easier, McKinsey & Company has compiled a list of its readers favorite articles from 2013. There’s excellent material here, especially for marketing...
View ArticleClik here to view.
Share your healthcare marketing expertise
The Society for Healthcare Strategy and Market Development (SHSMD) is seeking experts in the fields of healthcare marketing, digital strategies, analytics, strategic planning, public relations,...
View ArticleClik here to view.
Women are social content producers, brand promoters
Healthcare marketers have long known the influence that women have when it comes to the consideration, selection and use of health and medical services. They can be your best word-of-mouth advocates,...
View ArticleClik here to view.
Part 4. Invest to build a high performing healthcare marketing team.
Final post in a four-part series. Marketing resource allocation planning is critical to assuring that limited marketing funds (and FTEs) are focused on marketing initiatives that have the best...
View ArticleClik here to view.
Are you seeing greater consumer scrutiny of healthcare prices? You will.
More and more, I hear from healthcare colleagues that the number of consumers inquiring about healthcare prices is increasing. Some just want to know what a specific procedure or drug will cost. Others...
View ArticleClik here to view.
Evidence-based Healthcare Marketing: Rethinking Measurement
Healthcare marketers face increasing pressure to make the most of their marketing investments. The C-suite wants accountability for outcomes – volume, revenue, greater customer loyalty – and assurance...
View ArticleClik here to view.
Evidence-based Healthcare Marketing Webinar Rescheduled
One of our healthcare marketing panelists has been called for jury duty during the week this program was originally scheduled. See the new date and time, session description and link for registration...
View ArticleClik here to view.
A lively healthcare marketing discussion in New York City
What a treat it was this past week to join the smart folks from National Research Corporation and their super smart healthcare marketing clients at NRC’s Market Insights Fall Consumer Collaborative in...
View ArticleClik here to view.
Five ways to rock healthcare marketing in 2015
More than ever, healthcare marketing executives are being held to a higher standard of accountability for return on marketing investments. The basis for competition in healthcare is changing and health...
View ArticleClik here to view.
Last call for healthcare marketers
Do you have a healthcare marketing success story? Are you willing to share how your well your health system is doing when it comes to digital marketing? Here are two last chance opportunities for...
View ArticleClik here to view.
Social media and population health – a webinar for healthcare marketers
Most healthcare marketers understand social media as a valuable channel for marketing, but what they may not realize is the role it can play in population health management. The Forum for Healthcare...
View ArticleClik here to view.
Reputation Management: From Marketing to the C-Suite
Is online reputation management is a top priority for your health system? Join me tomorrow, December 14, 2016 at 12 pm CST, to learn how healthcare marketers are leveraging online feedback to...
View Article
